Bringing every Shopify store into the AI era

It seems every day we’re hearing about the next major player in AI adopting the MCP protocol, but what does it really mean? Model Context Protocol, or MCP for short, is an open standard that allows AI models to connect seamlessly to external data sources and tools. Think of it like a magic tunnel system that allows AI systems to speak to each other, even when they’re owned by different companies. 

Today, Napster announced support for Shopify’s MCP within Napster Spaces, which transforms websites into immersive, interactive experiences complete with an embodied AI agent. Through this integration, Napster Spaces connects directly with Shopify, empowering embodied AI agents to handle tasks on behalf of the customer - all guided by the customer’s natural voice commands in an immersive environment. 

A new world of agentic AI shopping

The real magic here is that customers can talk face to face with photoreal video AI agents as naturally as they would a sales associate in a physical store. Our real-time video avatars understand intent, answer questions, and manage the entire shopping journey. Picture this: A customer goes to your website and says “I need running shoes for trail running, size 10.” The agent shows options, answers questions about materials and fit, and completes the purchase - all through voice. Today, we’re bringing this capability to the millions of Shopify businesses, giving them a fast and frictionless path into the AI era.

This announcement comes as Shopify currently has 2.7 million live stores running on its platform, and yet recent research shows that 60% of business owners doubt that generative AI can fit into their current tech stack. Napster Spaces closes that gap by offering fully branded, AI-guided web experiences with plug-and-play integrations that can be launched in minutes. Using Shopify's industry-leading MCP tooling, Napster is the first to enable near-instant deployment of an AI-powered Shopify storefront. With the agentic AI market projected to grow from $5.2 billion in 2024 to $196.6 billion by 2034 — a compound annual growth rate of 43.8% — demand for solutions like Napster Spaces is expected to surge.

While business owners everywhere grapple with how to bring AI into their operations, Napster Spaces offers a surprisingly simple answer: a few clicks to set up, and a shopping experience that feels like the future.

Check out Napster Spaces here. If you’re a Shopify business owner, reach out to our sales team here. 

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