One of the most energizing aspects of being CEO of Napster is the ability and responsibility to live in tomorrow. While many leaders understandably focus on quarterly outcomes, our view also stretches decades ahead. We don’t just ask “what’s next?” but “how does this play out over the next 20, 30, or 50 years?” More and more, the answer leads us to one place: artificial intelligence.

Today, we are standing at the threshold of an era defined by intelligence beyond human comprehension. Artificial general intelligence (AGI) is quickly approaching parity with human cognition. Beyond that looms artificial super intelligence (ASI), machines that are up to 10,000 times more knowledgeable than humans. What happens when we democratize access to this kind of intelligence? Or worse, if we allow others to monopolize it?

History reminds us how quickly disruption takes hold. It wasn’t that long ago when Bill Gates explained the internet to a skeptical world. Today, AI is our internet moment. The difference is that AI’s evolution is faster, bigger, and much more consequential.

This is not science fiction. AI is already building businesses, designing products, writing code, and making strategic decisions. Even in the physical world, robotics, fueled by this intelligence, is automating physical labor once thought untouchable. And new hardware, like Nvidia working to develop trillion-transistor chips, is enabling it all to happen in real-time.

What does this mean for business owners, entrepreneurs, and creators? It means you must act. Now. Not tomorrow. Not next year. Now.

At Napster, we believe the future belongs to those who own two things: their customers’ experiences and the data those interactions produce. These are strategic imperatives in a world where AI can outperform humans at nearly every task, the value of authentic human connection, and proprietary insight into those connections, is rising exponentially. If you don’t own your customer relationships, someone else will. If you don’t control your customer and business data, someone else will monetize it.

This core philosophy underpins all our innovations. Napster (formerly Infinite Reality) has evolved beyond a mere music company. We now provide a range of technologies and solutions that empower individuals and businesses to leverage the next iteration of our shared digital world. We enable the creation of immersive, AI-powered experiences where users retain direct control of the interaction, the intelligence, and the resulting benefits.

Some say AI is overhyped. Others believe it’s dangerous. We belong to a third camp. We see a future where people thrive because they chose to make AI work for them. We are creating solutions–from AI sales agents to immersive 3D world builders–for individuals who seek to responsibly harness the power of machines without being controlled by them.

This isn’t just a product pitch. It’s a call to action. A challenge to join a movement. Because one day, controlling your customer experience and your data may be the difference between thriving and disappearing.

We’re betting the next 50 years on that.

Welcome to Napster.