Connect with a beloved Gen Z Beauty Brand’s online community by giving them a whimsical space to play, shop and discover new products for purchase during the holiday gifting season and beyond.
Bring the bold colors and personality of the Beauty Brand to life in a 360 virtual gifting workshop, where the brand’s community could explore the most-wanted gifts of the season, discover their perfect gift matches through an interactive Gift Finder quiz and enter to win free gifts through an Advent Calendar-style matching game. All products could be shopped directly from the virtual store.
A high-engagement, high-conversion shopping playscape, which bolstered the brand’s larger gifting efforts throughout the year.
To create a playful path to purchase, a Gen Z–loved beauty brand teamed up with Napster to launch a whimsical 360° virtual workshop for the holiday season.
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In order to better understand the shifting retail landscape, Infinite Reality conducted exploratory proprietary research around shopping attitudes, behaviors and pain points in 2024.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
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To create a playful path to purchase, a Gen Z–loved beauty brand teamed up with Napster to launch a whimsical 360° virtual workshop for the holiday season.
Discover how Napster created a digital playscape for a Gen Z Beauty Brand to increase engagement.
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Connect with a beloved Gen Z Beauty Brand’s online community by giving them a whimsical space to play, shop and discover new products for purchase during the holiday gifting season and beyond.
Bring the bold colors and personality of the Beauty Brand to life in a 360 virtual gifting workshop, where the brand’s community could explore the most-wanted gifts of the season, discover their perfect gift matches through an interactive Gift Finder quiz and enter to win free gifts through an Advent Calendar-style matching game. All products could be shopped directly from the virtual store.
A high-engagement, high-conversion shopping playscape, which bolstered the brand’s larger gifting efforts throughout the year.
A vibrant 360° experience brings holiday magic to life for a Gen Z-favorite beauty brand
Increase in session time vs. e-commerce
Higher conversion vs. e-commerce
Average conversion rate from virtual store
To create a playful path to purchase, a Gen Z–loved beauty brand teamed up with Napster to launch a whimsical 360° virtual workshop for the holiday season.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Block quote
Ordered list
Unordered list
Bold text
Emphasis
Superscript
Subscript
Connect with a beloved Gen Z Beauty Brand’s online community by giving them a whimsical space to play, shop and discover new products for purchase during the holiday gifting season and beyond.
Bring the bold colors and personality of the Beauty Brand to life in a 360 virtual gifting workshop, where the brand’s community could explore the most-wanted gifts of the season, discover their perfect gift matches through an interactive Gift Finder quiz and enter to win free gifts through an Advent Calendar-style matching game. All products could be shopped directly from the virtual store.
A high-engagement, high-conversion shopping playscape, which bolstered the brand’s larger gifting efforts throughout the year.
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