To boost global reach and connect with digital-first shoppers, a fashion brand partnered with Napster to launch virtual flagships that drove engagement and elevated brand presence.
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In order to better understand the shifting retail landscape, Infinite Reality conducted exploratory proprietary research around shopping attitudes, behaviors and pain points in 2024.
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To boost global reach and connect with digital-first shoppers, a fashion brand partnered with Napster to launch virtual flagships that drove engagement and elevated brand presence.
With a focus on long-term brand equity and global reach, a leading fashion brand partnered with Napster to reimagine how its retail stores could connect with a digital-first audience. The result was a series of immersive virtual flagships, complete with shoppable products, campaign videos, curated wishlists, and dynamic merchandising that evolved with the retail calendar.
Download the case study to see how this virtual strategy drove millions of new web sessions and elevated brand engagement worldwide.
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To boost global reach and connect with digital-first shoppers, a fashion brand partnered with Napster to launch virtual flagships that drove engagement and elevated brand presence.
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