‍The Challenge

Reach new and existing customers through virtual experiences as the first step in a Prestige Beauty Brand’s repositioning strategy to enhance modernity and relevance.

‍The Solution

Channel the Beauty Brand’s Parisian heritage with a captivating virtual shopping experience set beneath the Eiffel Tower. The experience offers discovery and education through 3D products, AR try-on features, personalized recommendation quizzes, product scavenger hunts, and collaborative influencer shopping events

The Results

In addition to outpacing their e-commerce performance metrics, the brand garnered over 3M press impressions at launch alone—increasing conversations and relevancy amongst new consumers.